Competitive Deal Brief

Walk into a competitive deal with a plan

Raised by customers on 700+ calls in the past year

When a competitor comes up in a deal, Luna pulls how you won and lost against them before, and writes a one-page win plan for the rep.

Competitive

Luna

Reviewed by Alta

What it does

Spots a competitor in calls, emails or CRM notes
Pulls your history against them: wins, losses and why
Writes a one-page plan: where you win, traps to avoid, three questions to ask
Shares it with the deal owner

You give it

Your main competitors
Access to your CRM and call notes

You get

A one-page win plan per competitive deal
Your real win and loss history against that competitor

Why it works

Competitive knowledge usually lives in a few people's heads. Writing it into every deal brief makes every rep fight like your best one.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Luna

Category

Competitive

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: competitive-deal-brief description: When a competitor is mentioned in a deal, write a one-page win plan from your own win and loss history. agent: Luna category: Competitive ends_in: brief --- # Competitive Deal Brief Every competitive deal you ran before holds the answer to the next one. ## How it runs 1. **Spot the competitor** in calls, emails or CRM notes 2. **Pull your history** against them - wins, losses and why 3. **Write a one-page plan** - where you win, where they win, the traps to avoid and three questions to ask 4. **Share it** with the deal owner ## Rules - Only claims you can back with your own data or public facts - No negative claims about a competitor you cannot prove

- The brief fits on one page and the rep reads it before the next call - Every claim comes from your own win and loss history or public facts - The three questions expose where the competitor is weak, without naming it negatively

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.