GTM plays built by the community
By GTM engineers, for GTM teams. Install a play and Alta's agents run it for you - inside Alta or from Claude, Cursor and Codex. Every run stops at a draft for you to approve.
Pipeline generation
Start from who you sell to, and end with a campaign waiting for your approval.
Builds the audience, removes titles that never buy, writes the pitch from the Company Brain, and stops at a draft.
Finds what your closed-won accounts share and builds an audience of the closest matches you are not talking to yet.
Builds an audience for one industry in one region, writes the pitch around what it cares about, and splits it by territory.
Finds companies running the tools you replace or integrate with, with the right pitch angle for each stack.
Splits your audience by country, writes each segment natively in its language, and sends in local working hours.
Finds clinics, dealerships or franchises on Google Maps, finds the owner, and drafts a local campaign.
Win deals
Reach the whole buying committee, win when a competitor shows up, and go after the companies that use one.
Builds the org chart for each account or deal, flags the roles you have not reached, and drafts outreach to each through your champion.
When a competitor comes up in a deal, Luna writes a one-page win plan from how you won and lost against them before.
Finds companies on a competitor, keeps only those with a reason to switch now, and drafts a compare-and-switch campaign.
Maps the right people at each named account and reaches several of them with one coordinated story.
Finds ICP people who engage with a competitor's content and offers them a different view, not a pitch.
Events
Conferences, webinars and dinners - before, during and after.
Keeps the attendees who match your ICP and drafts a pre-event invite and a post-event follow-up.
Splits registrants into attended and missed, and drafts a follow-up for each that fits what they saw.
Picks the right buyers near the venue, drafts personal invites, and follows up after the event.
Turns badge scans, cards and booth notes into same-day follow-ups built on what each person said.
Act on signals
Reach out when something real changes, not when a list says so.
Spots when customers and champions change jobs, and drafts a warm note at their new company before anyone else.
Watches job posts for the roles you name and drafts a why-now email that cites the post.
Ranks ICP accounts by how fast their research on your category is growing, and drafts outreach for the hottest.
Finds the right contact at ICP companies that visited, and drafts a same-day note tied to what they read.
Drafts a short note that continues the topic people at ICP accounts engaged with, instead of pitching.
Checks your own connections for companies hiring the roles you serve, and drafts short warm notes.
Finds ICP companies that just launched a product or feature, and offers help getting it in front of buyers.
Finds companies that just raised, acquired or were acquired, and writes about what that moment changes.
Finds new CROs and VPs of Sales at ICP companies and introduces you around what new leaders fix first.
Finds ICP companies entering a new region and reaches the person who leads it, about winning that market.
Inbound follow-up
Every hand raised gets an answer in minutes, and every missed meeting gets a second chance.
Alex answers your line with an approved script, qualifies callers, books meetings and logs every call.
Alex chats or talks with visitors on your site, answers from your content, books meetings and hands off to a person.
Reaches every MQL that did not book within minutes, qualifies them, and offers times from the right calendar.
Reaches everyone who missed a meeting the same day, with a friendly note and new times.
Sorts new replies by intent, drafts the answer for each, and sends the interested ones to a rep's calendar.
One page before every call: who is coming, what was said last time, where the deal stands, and three questions worth asking.
Picks the owner of every new lead by your rules, with a handoff note on who it is and why now.
Alex calls qualified form fills within minutes with an approved script, and follows up if no one answers.
Learn what works
Luna reads your campaigns, calls and pipeline, and tells you what to scale, fix or stop.
Connects every campaign, channel and play to the meetings, pipeline and revenue it produced, not just replies.
Connects Google, LinkedIn and Microsoft ad spend to CRM pipeline, with cost per meeting and per deal.
Ranks every live campaign on replies, meetings and bounces, and tells you what to change first.
Groups negative replies and call objections into recurring reasons, with a proven response for each.
Compares your rates to market standards, computed the same way benchmarks are, so you see where you really stand.
Finds the openers, angles and subject lines that win across your campaigns and saves them as patterns.
Checks deliverability, the list, the message and the timing in order, names the cause, and suggests one fix.
Splits results by title, industry, size and region, and shows where to double down and what to stop.
Picks the winner on meetings and positive replies, and says whether the gap is real or just noise.
Every week: the top questions, the ones left unanswered, where visitors drop off and how many qualify.
Grow your customers
Catch growth inside the accounts you already won, and bring a case to every renewal.
Watches customers for hiring, funding and new teams, and drafts an expansion note for the account owner.
Finds other teams at current customers that match your ICP, and drafts an intro through your champion.
Summarizes usage and value delivered, and drafts an upsell proposal sized to how the account uses you.
Win back
Reopen what you lost, and reach accounts before they renew with someone else.
Checks what changed at each lost account since, and drafts only for the ones with a real reason to talk.
Times a compare-and-switch campaign to land 30 to 60 days before a competitor's renewal season.
Keep the engine clean
Check every list before it goes out, and know which campaigns earn more volume.
Removes customers, open deals, opt-outs, duplicates and people who left, then returns a go, fix or stop verdict.
After every call, drafts the summary, next steps and CRM updates, and saves them once you approve.
Hiring Signal Campaign
The week a company posts a VP Sales role is the week it rethinks pipeline. This play finds those companies, writes the why-now pitch and drafts the campaign. You just approve.
Read the play →How a play runs
Three steps. Only one of them is yours.
Pick a play
From the library, from your team, or ask Ask Alta for the right one.
Your agents run it
Katie, Alex or Luna do the work on your account, with your ICP and history from the Company Brain.
You approve, Luna learns
Every run stops at a draft for you. Luna tracks replies, meetings and pipeline, and the winners rise to the top.
Every play runs on Alta's agents
Built for different jobs. Powered by one brain.
Outbound plays
Outbound that runs itself. Katie finds your best prospects from 50+ data sources, spots buying signals, and launches personalized outreach across email, LinkedIn and calls.
Inbound plays
Inbound that never sleeps. Alex qualifies inbound leads through AI-powered calls and chat, using CRM context to score intent, confirm fit, and route ready buyers to your team's calendar.
Growth plays
Intelligence that compounds. Luna connects your CRM and 50+ data sources to detect buying signals, build lookalikes, and surface high-intent accounts.