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LP
Launch partner
Creator

Competitor Customers

Reach companies that use a competitor

Raised by customers on 700+ calls in the past year

Finds companies running a competitor's product, checks for a reason to switch now, and drafts a compare-and-switch campaign for the ones with one.

Competitive
Katie
Reviewed by Alta

What it does

  1. Finds companies using the competitor you name
  2. Looks for a reason to switch now: renewal, a new leader, growth
  3. Keeps only the accounts with a real reason
  4. Drafts a compare-and-switch campaign and stops for your approval

You give it

  • The competitor to target
  • The one reason you win comparisons

You get

  • Competitor accounts with a reason to switch now
  • A draft compare-and-switch campaign

Why it works

A company on a competitor already believes in the category. With a real reason to switch now, you are not selling the idea, only the better choice.

Run this play

Copy the SKILL.md below into your agent
Works in Alta, Claude, Cursor and Codex
Runs on
Katie
Category
Competitive
CostAlta credits per run, shown before it runs
ApprovalEvery run stops at a draft for you
--- name: competitor-customers description: Reach companies using a competitor, but only where there is a real reason to switch now. agent: Katie category: Competitive ends_in: draft campaign --- # Competitor Customers A competitor's customer is a buyer who already said yes to the category. ## How it runs 1. **Find companies** using the competitor you name 2. **Look for a reason now** - renewal season, a new leader, complaints, growth 3. **Keep only accounts with a reason** 4. **Draft a compare-and-switch campaign** 5. **Stop for approval** ## Rules - No claims about the competitor you cannot back with facts - Never launch. The play ends at a draft.
- Every account has a reason to switch now, named in the first line - The comparison is fair and backed by facts - Accounts with no reason to switch are left alone
The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play
Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/
Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.