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LP
Launch partner
Creator

Competitor Followers

Reach the people already paying attention to a competitor

Raised by customers on 10+ calls in the past year

Finds people at ICP accounts who follow or engage with a competitor's content, and drafts a note that offers a different view instead of a pitch.

Win deals
Katie
Reviewed by Alta

What it does

  1. Finds people who follow or engage with a competitor's content
  2. Keeps only the people at ICP accounts
  3. Drafts a note that offers a different view on the topic
  4. Stops for your approval before anything is sent

You give it

  • The competitor
  • Your ICP

You get

  • ICP people engaging with a competitor
  • A view-led draft for each

Why it works

People engaging with a competitor are already in market for the problem. A useful second opinion is welcome where a cold pitch is not.

Run this play

Copy the SKILL.md below into your agent
Works in Alta, Claude, Cursor and Codex
Runs on
Katie
Category
Win deals
CostAlta credits per run, shown before it runs
ApprovalEvery run stops at a draft for you
--- name: competitor-followers description: Reach people at ICP accounts who follow or engage with a competitor's content, with a note that offers a different view. Use when someone asks about competitor audiences, competitor followers or people engaging with a competitor. agent: Katie category: Win deals ends_in: draft messages --- # Competitor Followers Someone who follows a competitor already cares about the problem. Give them a second point of view. ## What it asks you once 1. **The competitor** - whose audience to look at 2. **Your ICP** - who is worth reaching ## How it runs 1. **Find people** who follow or engage with the competitor's content 2. **Keep ICP matches** only 3. **Draft a short note** that offers a different view on the topic they engaged with 4. **Stop for approval** ## Rules - Never mention that you saw them follow a competitor - No claims about the competitor you cannot back with facts - Never launch. The play ends at a draft. ## What you get - ICP people engaging with a competitor - A short, view-led draft for each
- Only ICP people make the list - The note never mentions the competitor or how you found them - It adds a real point of view, not a pitch
The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play
Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/
Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.