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AG
Alta Growth
Creator

Event Before and After

Turn an attendee list into meetings

Raised by customers on 550+ calls in the past year

Takes an attendee CSV or the speaker and sponsor pages, keeps the people who match your ICP, and drafts a pre-event invite and a post-event follow-up.

Events
Katie
Reviewed by Alta

What it does

  1. Matches the attendee list to your ICP and drops the rest
  2. Finds the right contact where only a company is listed
  3. Drafts a pre-event invite with a reason to meet there
  4. Drafts a post-event follow-up and stops for your approval

You give it

  • The event and its dates
  • An attendee CSV or the speaker and sponsor pages
  • Your goal for the event

You get

  • An ICP-matched audience from the event
  • A pre-event invite campaign
  • A post-event follow-up campaign

Why it works

People at an event are open to meeting that week. An invite before and a follow-up after turn one booth visit into a real conversation.

Run this play

Copy the SKILL.md below into your agent
Works in Alta, Claude, Cursor and Codex
Runs on
Katie
Category
Events
CostAlta credits per run, shown before it runs
ApprovalEvery run stops at a draft for you
--- name: event-before-and-after description: Turn an event attendee list into meetings with a pre-event invite and a post-event follow-up. agent: Katie category: Events ends_in: two draft campaigns --- # Event Before and After An event is the one week a cold list becomes warm. This play makes sure you use both sides of it. ## What it asks you once 1. **The event** - name, dates and where your team will be 2. **The list** - an attendee CSV, or the speaker and sponsor pages 3. **Your goal** - meetings at the event, or calls after it ## How it runs 1. **Match the list** to your ICP and drop the rest 2. **Find the right contact** where only a company is listed 3. **Draft a pre-event invite** with a reason to meet there 4. **Draft a post-event follow-up** that references the event 5. **Stop for approval** on both ## Rules - Never claim someone attended a session you cannot confirm - Never launch. The play ends at a draft.
- Under half the attendee list survives the ICP filter - a list that barely shrinks was not filtered - The pre-event invite names a reason to meet at this event, not a generic demo ask - The follow-up goes out within two days of the event closing
The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play
Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/
Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.