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AB
Alta Builders
Creator

ICP to Campaign

Turn one paragraph about your buyer into a campaign

Raised by customers on 1,100+ calls in the past year

Builds the audience, removes titles that never buy, writes the pitch from the Company Brain, and stops at a draft for you.

Build lists
Katie
Reviewed by Alta

What it does

  1. Turns your paragraph into filters: titles, seniority, industry, size, region
  2. Builds the audience and removes titles that never buy
  3. Writes the pitch from the Company Brain
  4. Drafts the campaign and stops for your approval

You give it

  • One paragraph about your buyer
  • What you sell, in one sentence
  • The rep who sends

You get

  • An audience built from your ICP, with the filters shown
  • A pitch from the Company Brain
  • A draft campaign ready to approve

Why it works

Most of the work in a campaign is turning a fuzzy idea of the buyer into the right list. This play does that part and shows its work.

Run this play

Copy the SKILL.md below into your agent
Works in Alta, Claude, Cursor and Codex
Runs on
Katie
Category
Build lists
CostAlta credits per run, shown before it runs
ApprovalEvery run stops at a draft for you
--- name: icp-to-campaign description: Turn a one-paragraph ICP into an audience, a pitch and a draft campaign in Alta. agent: Katie category: Build lists ends_in: draft campaign --- # ICP to Campaign From one paragraph about your buyer to a campaign ready to review. ## What it asks you once 1. **Your ICP** - one paragraph: who, what size, what problem 2. **What you sell** - one sentence 3. **Who sends** - the rep whose mailbox Katie writes from ## How it runs 1. **Turn the paragraph into filters** - titles, seniority, industry, size, region 2. **Build the audience** and remove titles that never buy 3. **Write the pitch** from the Company Brain 4. **Draft the campaign** and stop for approval ## Rules - Show the filters it used, so you can correct them - Never launch. The play ends at a draft.
- Every filter traces back to a phrase in your paragraph, and you can see which - The audience is a few hundred real buyers, not thousands of loose matches - The pitch names a problem your buyer has this quarter, not a feature list
The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play
Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/
Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.