Launch Moment

Reach companies the week they launch something new

Raised by customers on 100+ calls in the past year

Finds ICP companies that just launched a product or major feature, and drafts outreach about what it takes to sell and grow it.

Signals

Katie

Reviewed by Alta

What it does

Finds product and feature launches at ICP companies
Reads what launched and who it is for
Finds the go-to-market owner for the launch
Drafts outreach about getting it in front of buyers, and stops for approval

You give it

Which launches count
How recent they should be

You get

ICP companies with a fresh launch
A draft built around that launch

Why it works

Right after a launch, the team has a target and an empty pipeline for it. Help that arrives that week is help they actually need.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Katie

Category

Signals

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: launch-moment description: Reach ICP companies that just launched a product or major feature, with outreach about selling and growing it. Use when someone wants to target product launches, feature launches or new offerings. agent: Katie category: Signals ends_in: draft campaign --- # Launch Moment A launch is a public promise to grow. The team behind it needs pipeline now. ## What it asks you once 1. **Which launches count** - new products, major features, or both 2. **How fresh** - launches in the last 14 to 30 days ## How it runs 1. **Find launches** at ICP companies 2. **Read what launched** and who it is for 3. **Find the owner** of go-to-market for the launch 4. **Draft outreach** about getting the launch in front of buyers 5. **Stop for approval** ## Rules - Name the launch accurately, from the source - Never launch. The play ends at a draft. ## What you get - ICP companies with a fresh launch, and its source - A draft built around that launch

- Every launch is from the last month, with a link to the source - The message shows you understood what launched - It goes to the person who owns selling it, not the founder by default

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.