New Region Expansion

Reach companies as they open a new office or region

Raised by customers on 60+ calls in the past year

Finds ICP companies opening an office or entering a new region, and drafts outreach about what it takes to win that new market.

Signals

Katie

Reviewed by Alta

What it does

Finds new offices and region launches at ICP companies
Finds who leads the new region
Writes the angle: winning a market where they are unknown
Drafts the outreach and stops for your approval

You give it

Which regions matter
How recent the news should be

You get

Companies expanding, with region and source
A draft for the regional lead

Why it works

Teams entering a new region need pipeline before they have a brand there. Help that arrives at launch is exactly when it is needed.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Katie

Category

Signals

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: new-region-expansion description: Reach ICP companies that are opening a new office or entering a new region, with outreach about winning the new market. Use when someone asks about geo expansion, new offices, new markets or international expansion signals. agent: Katie category: Signals ends_in: draft campaign --- # New Region Expansion A new office comes with a target, a new team and no pipeline yet. ## What it asks you once 1. **Which regions matter** to you 2. **How fresh** - announcements in the last 30 to 60 days ## How it runs 1. **Find expansion news** at ICP companies - new offices, new regions 2. **Find who leads the new region** 3. **Write the angle** - getting known and building pipeline in a new market 4. **Draft the outreach** and stop for approval ## Rules - Every expansion cites its source - Never launch. The play ends at a draft. ## What you get - ICP companies expanding, with the region and source - A draft for the person leading the new region

- Every expansion is recent and cites its source - The message goes to the person who owns the new region - It speaks to that market, not the company in general

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.