Renewal Window

Reach accounts before they renew with someone else

Raised by customers on 150+ calls in the past year

Targets companies on a provider or competitor list ahead of their renewal season, and times a compare-and-switch campaign to land 30 to 60 days before it.

Signals

Katie

Reviewed by Alta

What it does

Builds an audience from your provider or competitor list
Finds who owns that tool at each company
Times the campaign to land 30 to 60 days before renewal
Drafts a compare-and-switch campaign and stops for your approval

You give it

A provider or competitor list
Their usual renewal season
The one reason you win comparisons

You get

An audience of accounts nearing renewal
A timed compare-and-switch pitch
A draft campaign ready to approve

Why it works

Before a renewal, buyers are already comparing. Arriving in that window means you join the decision instead of interrupting it.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Katie

Category

Signals

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: renewal-window description: Reach companies on a competitor or provider ahead of their renewal season with a compare-and-switch campaign. agent: Katie category: Signals ends_in: draft campaign --- # Renewal Window The best time to win a customer from someone else is just before they renew. ## What it asks you once 1. **The provider list** - companies known to use a competitor or provider 2. **Renewal season** - the month most of them renew 3. **Why switch** - the one reason you win comparisons ## How it runs 1. **Build the audience** from the provider list 2. **Find the owner** of that tool at each company 3. **Time the campaign** to land 30 to 60 days before renewal 4. **Write a compare-and-switch pitch** with no claims you cannot back 5. **Draft the campaign** and stop for approval ## Rules - Never name a competitor in a way you cannot back with facts - Never launch. The play ends at a draft.

- The campaign lands 30 to 60 days before the renewal, not after it - Each account has the person who owns the tool, not a generic exec - The switch reason is one specific thing you win on, backed by facts

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.