Vertical by Region

Cover one industry, one territory at a time

Raised by customers on 200+ calls in the past year

Builds an audience for one industry in one region, writes the pitch around what that vertical cares about, and splits it into campaigns per territory.

Build lists

Katie

Reviewed by Alta

What it does

Builds an audience for one industry in one region
Writes the pitch around what that vertical cares about
Splits it into one campaign per territory, each with its rep
Stops for your approval on every campaign

You give it

The industry
The region and its territories
What that vertical cares about

You get

An audience for the vertical and region
A vertical-specific pitch
One draft campaign per territory

Why it works

A pitch written for one industry lands better than one written for everyone. Splitting by territory keeps each rep's book clean.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Katie

Category

Build lists

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: vertical-by-region description: Build an audience for one industry in one region, with a vertical-specific pitch, split into campaigns per territory. agent: Katie category: Build lists ends_in: draft campaigns --- # Vertical by Region One industry, one territory, one pitch that sounds like you know their world. ## What it asks you once 1. **The vertical** - the industry to cover 2. **The region** - and how it splits into territories 3. **What that vertical cares about** - in your words, or let the Company Brain suggest it ## How it runs 1. **Build the audience** for the vertical in the region 2. **Write the pitch** around that vertical's priorities 3. **Split into one campaign per territory**, each with its rep 4. **Stop for approval** on every campaign ## Rules - Never launch. The play ends at drafts.

- The pitch uses that industry's own words and problems - Each territory campaign goes to the rep who owns it, with no overlap - No campaign is so small it is not worth a rep's week

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.