Webinar Follow-Up

Turn webinar registrants into conversations

Raised by customers on 250+ calls in the past year

Splits webinar registrants into attended and missed, and drafts a follow-up for each group that references what was covered.

Events

Katie

Reviewed by Alta

What it does

Splits registrants into attended and missed
Keeps the ICP matches and drops the rest
Drafts a follow-up for attendees with one idea from the session
Drafts the recording follow-up for no-shows and stops for your approval

You give it

The registrant and attendee lists
The webinar topic and recording link

You get

Registrants split by attendance and ICP fit
A draft campaign for attendees
A draft campaign for no-shows

Why it works

A registrant already chose your topic. Following up while it is fresh, with what they actually saw, turns an audience into a pipeline.

Run this play

Copy the SKILL.md below into your agent

Works in Alta, Claude, Cursor and Codex

Runs on

Katie

Category

Events

CostAlta credits per run, shown before it runs

ApprovalEvery run stops at a draft for you

--- name: webinar-follow-up description: Follow up with webinar attendees and no-shows with a message that fits what each group saw. agent: Katie category: Events ends_in: two draft campaigns --- # Webinar Follow-Up Registrants raised a hand. Most never hear from you again. This play fixes that. ## How it runs 1. **Split registrants** into attended and missed 2. **Keep ICP matches** and drop the rest 3. **Draft for attendees** - one idea from the session and a next step 4. **Draft for no-shows** - the recording and one reason to watch 5. **Stop for approval** on both ## Rules - Never claim someone asked a question they did not ask - Never launch. The play ends at a draft.

- Attendees and no-shows get different messages - The attendee note quotes one real idea from the session - Non-ICP registrants are left out, not mass-mailed

The play fileSKILL.md

This is the whole play. Read it, copy it, or change it for your team - it runs the same in Alta, Claude, Cursor and Codex.

Install this play

Claude app or claude.aiUpload the zip as a skill

Download the zip, then upload it as a skill in your Claude settings. Code execution needs to be on.

Claude CodeDrop the folder in

Unzip it into your skills folder. Claude Code finds it on its own.

~/.claude/skills/

Cursor and other agentsAdd the SKILL.md

Put the folder where your agent reads skills, for example:

.cursor/skills/

Run it where you work

Same play, same result. Pick the place you already are.

In Alta

One click

Open Skills in Alta, pick the play and press Run. Or ask Ask Alta to run it for the companies you care about.

In Claude

Ask in plain words

Connect Alta to Claude and describe the target. Claude loads the play, the agent does the work, and the draft opens in Alta for you to approve.

In Cursor or Codex

Drop in the file

Add the SKILL.md to your agent's skills folder with the Alta plugin connected. Edit it like code, and keep your team's version in the repo.